Lewis Capaldi The Social Media Genius

1 March 2019

It’s 2019 and everyone wants to be a singer but can’t make it due to the market being so competitive, you’ve tried uploading songs to Youtube but can’t make views, you’ve tried to busk on the street but won’t get noticed, so what do you do?

The impact on social media can impact someone's life in the blink of an eye, one man who took advantage of that was Lewis Capaldi who rose to fame using only social media.

Let’s talk about his content, Lewis uses a lot of humour with his Instagram posts in order to to keep his audience engaged and up to date with his music life, his photo shopped feed is a good way of attracting his audience as it is something not many artists are doing which allows him to stand out from the rest and give his fans more of an insight to his life, this allows fans to feel more involved in his rise to fame which can lead to a rise of music streams.

Another crucial thing Lewis does is talk to his audience, you may think that’s normal but the way he talks to his fans is different, he talks to you like you’re his friend, he would go from being serious to then swearing and making jokes about not listening to his music by telling them to “fuck off” which his audience find funny.

His constant use of these jokes have allowed him to grow as an artist which have a massive effect on his music career. Lewis is currently on 500 thousand followers with his song ‘Someone You Loved’ currently sitting it’s second week as first on the UK charts. So if you want to tell me social media isn’t the way forward you can “fuck off”.